A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception. It also shows how Hispanics are in most instances more active in a wide variety of online activities and more receptive to new technology than non-Hispanics. The research also re-affirms that the Internet is the main media source of information for Hispanics when researching information about any service or product and goes even further by including an analysis of online engagement by category known as cognographics.

The Coinstar Hispanic National Currency Poll revealed that a majority of Hispanics have changed their financial plans for the remainder of 2010 in an effort to better protect their financial futures. Close to nine in ten (89%) of those Hispanics who plan to alter their financial plans for the year indicated that they'll put more of a focus on saving. In addition, they are closely monitoring their budgets, saving more of their spare change and cashing in their loose coins more often than they did just a year ago.

"Hispanics should consider their additional loose change to be an important part of their household budget," said Elianne E. Gonzalez, personal finance columnist and web author. "I encourage families to look to their coin jars as an easy way to encourage savings for defined goals and to supplement their spending."

Multicultural Marketing - What are major marketers primary concerns these days, you'll here digital, cause marketing and multicultural marketing.

"Within the next three decades, Hispanics, African-Americans, Asians and other minorities, as well as young consumers, will become the country's new majority," Jeff Bewkes, Time Warner's chairman-CEO, recently said in an internal memo calling for a company-wide revamp of multicultural initiatives under the heading, "The Multicultural Key to Our Growth."

There are 103 million Hispanics, Asians and African Americans that make up 1/3 of the U.S. population, and are projected by 2042 to become the majority of the nation's population. This new majority will be a young, diverse group that consumes media very differently.

Latino Real Estate Business - The boom-and-bust cycle in the U.S. housing market over the past decade and a half has generated greater gains and larger losses for minority groups than it has for whites, according to an analysis of housing, economic and demographic data by the Pew Hispanic Center, a project of the Pew Research Center. From 1995 through the middle of this decade, homeownership rates rose more rapidly among all minorities than among whites. But since the start of the housing bust in 2005, rates have fallen more steeply for two of the nation's largest minority groups-blacks and native-born Latinos-than for the rest of the population.

Latino Internet Usage Surveys - Internet use among Latino adults rose by 10 percentage points, from 54% to 64% from 2006 to 2008. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though Latinos continue to lag behind whites, the gap in internet use has shrunk considerably.