How Effective is Sharing via Email vs. Social Media?
According to Chadwick Martin Bailey, three-quarters of web users say they are likely to share pieces of content with their friends and family, an activity brands are watching closely in their attempts to leverage the influence of brand advocates.
In a statistic that has been backed up by other studies, including the August one by CMB, SocialTwist reported email was the most common channel used to share content via the company's Tell-a-Friend widget, accounting for more than half of all referrals. Social networks made up fewer than a quarter of shares. But shares on social networks had outsize importance in terms of clicks: 60% of clicks generated on shared items came from social networks, compared with just 31% from email.
One reason for the imbalance is the undeniably high clickthrough rates for shared content on social sites. Links posted to Facebook via the Tell-a-Friend widget generated an average of 2.87 clicks each. Twitter shares did even better, with an average of 19.04 users clicking each referral link.
Written by Leila Ergos – Geolocation is here to stay. It has been adopted by the major players in the industry and is carving an independent position in the social media market. With products such as foursquare, mytown and gowalla leading the race, we’re sure to see a lot more competition in the space. So far facebook is the only one of the big social networks that is taking geolocation seriously by launching places, a service within facebook that allows people to check in to physical locations and to browse who’s around. This is just the beginning of the geo-location fight that is sure to heat up in the upcoming months.