Mercadeo para Hoteles 1-888-HOTELES

1-888-HOTELES - Mercadeo para Hoteles

Consumer attitudes and preferences about Hotel Marketing Programs.

According to a recent study by Epsilon, recommendations and property reviews heavily influence travelers' decisions about which hotels to stay in - even if they have previously stayed in the hotel, and email remains the channel of choice for communications. Findings from the study describe opportunities for hotel marketers to engage undecided consumers, leverage loyalty programs and communicate effectively with customers and prospects.

The survey of over 400 consumers who recently booked a hotel analyzed the experience throughout the selection process. A cross-section of a larger Epsilon survey of 1500 US consumers, the study was part of a comprehensive listening exercise designed to explore the current state of Customer Experience Marketing, an approach to deliver relevant interactions that anticipate and respond to the many ways consumers want to engage, shop and buy today. The study gathered data across multiple product categories including televisions, computers, hotels, auto insurance, mobile devices, communication services and credit cards.

Word of Mouth Marketing Habits

Word of Mouth Marketing Habits via Social Networking Media Americans have dramatically

Word of Mouth Marketing

Learn About "Word of Mouth Marketing" - Aug 2009 Spending on word-of-mouth (WoM) marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years, accentuated by secular and structural trends battering traditional advertising and marketing media, according to new research from PQ Media. While year-over-year growth is expected to slow in 2009, WoM spending is on pace to grow another 10.2% this year, placing it among the fastest growing advertising and marketing segments. By comparison, the U.S. economy, as well as the advertising and marketing services sectors are all expected to decline in 2009 for the first time since the Great Depression of the 1930's.

Learn The Elevator Business Pitch

Learn The Business "Elevator Pitch" - Writing and delivering an effective 'elevator' business pitch is a difficult but essential skill in business today. Mastering the art of speed pitching could be the different between winning and losing a new piece of business. In the normal scheme of things you have time to prepare a business pitch but in speed pitching you are put on the spot and have to perform effectively at short notice. You could be at a networking event like a business breakfast for example where each person round the table has just one minute to make an impact, to explain who you are, what you do, and what you want in terms of business leads or quality referrals. It could as easily be an encounter at a seminar or conference or exhibition or even trapped in a proverbial 'elevator' and have the chance to make a great first impression.

Blog Marketing Newsletters

Three Reasons to Publish an E-Newsletter and a Blog - With spam filters on high alert